Deliverability
Authentication, sending limits, tracking and list hygiene: the habits that protect your sender reputation.
- Cold email deliverability checklistA practical checklist for cold email from your Google account: authentication, list quality, content, sending pace in Distro and what to watch.
- Why cold emails go to spamThe common reasons cold emails land in spam, from authentication and volume to list quality, content and links, and what to change in Distro.
- Why emails bounce (and how to handle bounces)What hard and soft bounces are, how Distro detects bounce notices in your mailbox, what happens to the prospect, and how to lower your bounce rate.
- What is sender reputation, and what damages it?Sender reputation is how much mailbox providers trust mail from your domain and mailbox. Learn what builds it, what damages it and how to check it.
- What is SPF and how does it work?SPF is a DNS record listing the servers allowed to send email for your domain. Learn how it works, how to check it and how to set it up for Google Workspace.
- What is DKIM and how does it work?DKIM adds a digital signature to your emails so receivers can confirm they came from your domain. Learn how to turn it on in Google Workspace.
- What is DMARC and how does it work?DMARC tells receivers what to do when an email fails SPF and DKIM checks for your domain, and sends you reports. Learn how to publish a safe first DMARC record.
- What are MX records?MX records tell the internet which servers receive email for your domain. Learn why they matter for cold email replies and bounces, and how to check them.
- How to prepare a new sending account (and how quickly to increase sending)How to set up a new Google account or domain for cold email, start at a low volume in Distro and increase sending gradually and safely.
- Gmail sending limits explained (Distro limit vs Google limit vs recommended volume)The difference between Distro's campaign and plan limits, Google's own Gmail and Workspace sending limits, and a sensible daily volume for cold outreach.
- Open and click tracking explained (should I enable tracking?)How Distro's open and click tracking work, how bots and privacy proxies are filtered, how tracking can affect deliverability, and when to turn it on or off.
- Links in cold email: why fewer is better and why to avoid URL shortenersHow links affect cold email deliverability, how many to use, why URL shorteners are a bad idea, and how Distro checks links before you send.
- Handling spam complaintsWhat a spam complaint is, why it hurts cold email deliverability, what Distro can and cannot see, and how to respond to and prevent complaints.
- Keeping your prospect list cleanHow to keep your cold email list accurate and relevant, what Distro checks automatically, and what you should still check yourself.
- Unsubscribes, Do Not Contact, and when to stop contacting someoneHow recipients opt out of your cold emails in Distro, what happens when they unsubscribe, how to block addresses and when to stop yourself.
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Help & supportEmail us at hello@usedistro.com with what you tried and what you see. Signed in? Help & support in the app has walkthrough videos and a message form.