The Distro Blog

Growth strategies, distribution playbooks, and tactical guides for founders who execute.

Mobile App Marketing: The Distribution Playbook for Indie Developers
Comparisons

Mobile App Marketing: The Distribution Playbook for Indie Developers

ASO is not enough. Here is the pre-launch checklist, Product Hunt + HN launch strategy, paid UA on $500, and community-driven growth for indie app developers.

May 8, 20269 min read
AI Marketing Tools for Founders: What Works, What Doesn't, and What's Hype
Comparisons

AI Marketing Tools for Founders: What Works, What Doesn't, and What's Hype

AI marketing tools promise everything and deliver selectively. Here is an honest assessment of what AI does well, where it fails, and the smart founder's approach.

May 5, 20268 min read
Distro vs a Marketing Agency: Which Is Right for Your Startup?
Comparisons

Distro vs a Marketing Agency: Which Is Right for Your Startup?

Agencies cost $3K-$10K/month. Distro costs $49-$99/month. Here is the honest comparison of what each gives you, what each lacks, and when to choose which.

May 1, 20268 min read
The 12 Best Growth Tools for Startups in 2026 (Ranked by Stage)
Comparisons

The 12 Best Growth Tools for Startups in 2026 (Ranked by Stage)

Not every tool fits every stage. Here are the 12 best growth tools for startups ranked by stage: pre-revenue, growth, and scale — plus the one-tool rule.

Apr 28, 20269 min read
Local Business Marketing: The Digital Playbook for Service Businesses
Industry Playbooks

Local Business Marketing: The Digital Playbook for Service Businesses

Local businesses need a different distribution playbook. Here is the local marketing stack, Google Business Profile optimization, reviews, and Meta lead ads.

Apr 24, 20268 min read
Why Your Startup Has No Customers (Honest Diagnosis + Fix)
Distribution Strategy

Why Your Startup Has No Customers (Honest Diagnosis + Fix)

If nobody is buying, there are exactly 5 reasons. Here is the honest diagnostic framework and a 7-day sprint to identify and fix your distribution problem.

Apr 21, 20269 min read
Ecommerce Distribution Beyond Ads: 7 Channels That Cost Less Than Meta
Industry Playbooks

Ecommerce Distribution Beyond Ads: 7 Channels That Cost Less Than Meta

Rising ad costs are killing DTC margins. Here are 7 distribution channels that cost less than your Meta spend and build long-term brand equity.

Apr 17, 20269 min read
Email Marketing for Founders: How to Build a List From Zero
Channel Playbooks

Email Marketing for Founders: How to Build a List From Zero

Email has the highest ROI of any channel and you own the list. Here is how to build from 0 to 500 subscribers with lead magnets and a 3-email welcome sequence.

Apr 14, 20269 min read
Hacker News Distribution: How to Get Customers From the Most Skeptical Audience Online
Channel Playbooks

Hacker News Distribution: How to Get Customers From the Most Skeptical Audience Online

HN readers are skeptical but high-value. Here is how to engage authentically, prepare a Show HN launch, and build credibility with the developer community.

Apr 10, 20268 min read
Meta Ads for Startups: How to Run Your First Campaign With $50
Channel Playbooks

Meta Ads for Startups: How to Run Your First Campaign With $50

You do not need thousands to test Meta ads. Here is the 3-day $50 test campaign structure, targeting strategy, and decision framework for startups.

Apr 7, 20268 min read
How to Use AI for Distribution Without Sounding Like a Robot
AI & Distribution

How to Use AI for Distribution Without Sounding Like a Robot

AI is a co-pilot, not an autopilot. Here is the 70/30 rule, the tasks AI does well, and where only human judgment works for distribution.

Apr 3, 20268 min read
Content Marketing for Technical Founders Who Hate Marketing
Content Strategy

Content Marketing for Technical Founders Who Hate Marketing

Technical founders are better at content marketing than they think. Here is the 45-minute framework, the 3 content types that work, and where to publish.

Mar 31, 20268 min read
The Daily Distribution Routine: 60 Minutes to Grow Your Startup Every Day
Distribution Strategy

The Daily Distribution Routine: 60 Minutes to Grow Your Startup Every Day

Consistency compounds, bursts evaporate. Here is the 3-mission daily routine that builds your startup's distribution engine in 60 minutes per day.

Mar 27, 202612 min read
Community-Led Growth: How to Build Distribution Through Online Communities
Channel Playbooks

Community-Led Growth: How to Build Distribution Through Online Communities

Community-led growth means participating in communities where your buyers already gather. Here is how to find them, build credibility, and drive pipeline.

Mar 24, 202611 min read
How to Get Your First 10 Customers: The Unglamorous Playbook
Distribution Strategy

How to Get Your First 10 Customers: The Unglamorous Playbook

Your first 10 customers are manual wins. Here is the 50-person outreach sprint, the follow-up cadence, and the channels that work before you have a brand.

Mar 20, 202611 min read
LinkedIn Outreach for B2B Founders: How to Get Replies Without Being Spammy
Channel Playbooks

LinkedIn Outreach for B2B Founders: How to Get Replies Without Being Spammy

LinkedIn is the top B2B distribution channel. Here is the profile setup, connection strategy, DM sequence, and daily routine that gets 40%+ reply rates.

Mar 17, 202612 min read
SEO for SaaS Startups: How to Rank Without a Marketing Team
Channel Playbooks

SEO for SaaS Startups: How to Rank Without a Marketing Team

SEO is the only distribution channel that compounds. Here is the honest timeline, keyword research framework, and content strategy for solo founders.

Mar 13, 202614 min read
Reddit Marketing for Startups: The Complete Guide to Getting Customers Without Getting Banned
Channel Playbooks

Reddit Marketing for Startups: The Complete Guide to Getting Customers Without Getting Banned

Reddit drives more high-intent traffic than most founders realize. Here is how to find threads, write comments that convert, and avoid getting banned.

Mar 10, 202612 min read
Go-To-Market Strategy for First-Time Founders: The Step-by-Step Guide
GTM Strategy

Go-To-Market Strategy for First-Time Founders: The Step-by-Step Guide

Your GTM strategy does not need to be a 50-page document. Here is the 5-step framework that answers Who, Where, What message, and What action.

Mar 6, 202613 min read
The Startup Distribution Playbook: How to Get Customers When Nobody Knows You Exist
Distribution Strategy

The Startup Distribution Playbook: How to Get Customers When Nobody Knows You Exist

Distribution is 80% of the job. Here is the complete playbook for choosing channels, building a daily routine, and getting your first customers.

Mar 3, 202614 min read

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