The Distro Blog
Growth strategies, distribution playbooks, and tactical guides for founders who execute.
The llms.txt Guide: How to Tell AI Search Engines What Your Site Does
llms.txt is the robots.txt for AI. It tells ChatGPT, Claude, and Perplexity what your site does and what content matters. Here is how to create one in 10 minutes.
How to Market Your Startup With Zero Budget
No ad budget. No agency. No marketing hire. Here are the 5 channels that cost nothing but your time and consistently deliver customers for early-stage startups.
Founder Led Marketing: Why the Best Founders Sell Before They Hire
The best founders don't hire marketers first. They do the selling themselves until they find what works, then they hire someone to scale it.
How to Get Your Website Cited by ChatGPT, Claude, and Perplexity
AI search engines cite websites that follow specific rules. Here are the 18 technical checks that determine if ChatGPT, Claude, and Perplexity will reference your site.
What to Do After Your Product Hunt Launch (The 7 Days That Actually Matter)
Product Hunt gives you a spike. Then silence. Here is the exact 7-day plan for turning launch day attention into real, paying customers.
The Daily Marketing Routine That Replaced Our $5K Agency
60 minutes a day. 3 missions. 15 tasks. The structured daily marketing routine founders use to get customers without an agency. Copy this system.
How to Find Customers on Reddit Without Getting Banned
Reddit can send you customers daily if you follow the 90/10 rule. Here is the exact system for finding buyer conversations and engaging without getting flagged as spam.
How to Get Your First 10 Customers Without Spending a Dollar
Skip the ads. Skip the agency. Here is the exact daily routine to get your first 10 paying customers using conversations, communities, and direct outreach.
Mobile App Marketing: The Distribution Playbook for Indie Developers
ASO is not enough. Here is the pre-launch checklist, Product Hunt + HN launch strategy, paid UA on $500, and community-driven growth for indie app developers.
AI Marketing Tools for Founders: What Works, What Doesn't, and What's Hype
AI marketing tools promise everything and deliver selectively. Here is an honest assessment of what AI does well, where it fails, and the smart founder's approach.
Distro vs a Marketing Agency: Which Is Right for Your Startup?
Agencies cost $3K-$10K/month. Distro costs $49-$97/month. Here is the honest comparison of what each gives you, what each lacks, and when to choose which.
The 12 Best Growth Tools for Startups in 2026 (Ranked by Stage)
Not every tool fits every stage. Here are the 12 best growth tools for startups ranked by stage: pre-revenue, growth, and scale — plus the one-tool rule.
Local Business Marketing: The Digital Playbook for Service Businesses
Local businesses need a different distribution playbook. Here is the local marketing stack, Google Business Profile optimization, reviews, and Meta lead ads.
Why Your Startup Has No Customers (Honest Diagnosis + Fix)
If nobody is buying, there are exactly 5 reasons. Here is the honest diagnostic framework and a 7-day sprint to identify and fix your distribution problem.
Ecommerce Distribution Beyond Ads: 7 Channels That Cost Less Than Meta
Rising ad costs are killing DTC margins. Here are 7 distribution channels that cost less than your Meta spend and build long-term brand equity.
Email Marketing for Founders: How to Build a List From Zero
Email has the highest ROI of any channel and you own the list. Here is how to build from 0 to 500 subscribers with lead magnets and a 3-email welcome sequence.
Hacker News Distribution: How to Get Customers From the Most Skeptical Audience Online
HN readers are skeptical but high-value. Here is how to engage authentically, prepare a Show HN launch, and build credibility with the developer community.
Meta Ads for Startups: How to Run Your First Campaign With $50
You do not need thousands to test Meta ads. Here is the 3-day $50 test campaign structure, targeting strategy, and decision framework for startups.
How to Use AI for Distribution Without Sounding Like a Robot
AI is a co-pilot, not an autopilot. Here is the 70/30 rule, the tasks AI does well, and where only human judgment works for distribution.
Content Marketing for Technical Founders Who Hate Marketing
Technical founders are better at content marketing than they think. Here is the 45-minute framework, the 3 content types that work, and where to publish.
The Daily Distribution Routine: 60 Minutes to Grow Your Startup Every Day
Consistency compounds, bursts evaporate. Here is the 3-mission daily routine that builds your startup's distribution engine in 60 minutes per day.
Community-Led Growth: How to Build Distribution Through Online Communities
Community-led growth means participating in communities where your buyers already gather. Here is how to find them, build credibility, and drive pipeline.
How to Get Your First 10 Customers: The Unglamorous Playbook
Your first 10 customers are manual wins. Here is the 50-person outreach sprint, the follow-up cadence, and the channels that work before you have a brand.
LinkedIn Outreach for B2B Founders: How to Get Replies Without Being Spammy
LinkedIn is the top B2B distribution channel. Here is the profile setup, connection strategy, DM sequence, and daily routine that gets 40%+ reply rates.
SEO for SaaS Startups: How to Rank Without a Marketing Team
SEO is the only distribution channel that compounds. Here is the honest timeline, keyword research framework, and content strategy for solo founders.
Reddit Marketing for Startups: The Complete Guide to Getting Customers Without Getting Banned
Reddit drives more high-intent traffic than most founders realize. Here is how to find threads, write comments that convert, and avoid getting banned.
Go-To-Market Strategy for First-Time Founders: The Step-by-Step Guide
Your GTM strategy does not need to be a 50-page document. Here is the 5-step framework that answers Who, Where, What message, and What action.
The Startup Distribution Playbook: How to Get Customers When Nobody Knows You Exist
Distribution is 80% of the job. Here is the complete playbook for choosing channels, building a daily routine, and getting your first customers.
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