Guides for founders who need customers
Practical, no-fluff guides on customer acquisition, startup marketing, finding buyers, distribution, and AI visibility. Each one grounded in what actually gets you customers, not theory.
How to find, reach, and win your first customers.
Customer Acquisition for Startups
Turn acquisition into a repeatable system.
How to Get Your First 10 Customers
The unscalable playbook for the first 10.
How to Get Your First 100 Customers
Turn the first 10 into a repeatable motion.
Startup Marketing Checklist
Your first 30 days, week by week.
Startup Distribution Strategy
Reach buyers across every channel.
Do your own marketing — well — before you hire out.
Where your buyers are talking, and how to join in.
Make the most of a launch and grow without ad spend.
Get found and cited by ChatGPT, Claude, and Perplexity.
Generate a report from your website in under a minute.
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