Guides for founders who need customers
Practical, no-fluff guides on customer acquisition, startup marketing, finding buyers, distribution, and AI visibility — each one built around daily execution, not theory.
How to find, reach, and win your first customers.
Customer Acquisition for Startups
Turn acquisition into a daily execution system.
How to Get Your First 10 Customers
The unscalable playbook for the first 10.
How to Get Your First 100 Customers
Turn the first 10 into a repeatable motion.
Startup Marketing Checklist
Your first 30 days, week by week.
Startup Distribution Strategy
Reach buyers across channels, every day.
Do your own marketing — well — before you hire out.
Where your buyers are talking, and how to join in.
Make the most of a launch and grow without ad spend.
Get found and cited by ChatGPT, Claude, and Perplexity.
Generate a plan from your website in under a minute.
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