GTM strategy

Your B2B go-to-market plan, built from your website.

Paste your URL. Distro works out who buys from you, the problem to lead with, how to position it and which channels to run first. Then it uses the same plan to run your cold email, LinkedIn outreach and SEO. You approve. Distro does the work.

See pricing3-day free trial. No card needed.

ledgerly.io

Ledgerly · GTM plan

Ideal customerFinance leads at 20–200 person SaaS

Lead with“Month-end close takes 9+ days.”

PositioningClose automation for SaaS finance teams

Run firstCold emailLinkedInSearch

Path to 100Stage 1 · first 10 customers

DistroPlan ready: 3 channelsReady to put to work

What is in your plan

Know exactly who to sell to, and what to say.

Most founders sell to everyone and reach no one. Distro names your buyer, the problem that gets their attention and the channels worth your time.

Your ideal customer, named.

Primary and secondary buyers, the triggers that make them buy now, who holds the budget, and the red flags that tell you to walk away.

Buyer personas.

Goals, pains, objections, where they spend time online and what they search for.

The problem to lead with.

The pain that gets a reply, mapped to your product and your message, plus the questions to ask on a call.

Positioning that lands.

Your category, what you are and are not, your differentiator, and a 15- and 30-second pitch.

Channels to run first.

Top channels scored on impact and effort, the ones to skip for now, and quick wins for your first 30 days.

A path to your first 100 customers.

Clear stages with the daily tasks for each, so you always know the next move.

How it works

From your URL to a plan that runs itself.

1
Paste your website.
No long questionnaire. Add your product details and competitors if you like.
2
Distro reads your site.
It reads your homepage and works out your product, your buyer and your market.
3
Review your plan.
Buyers, messaging, channels and the path to 100 customers, in one place.
4
Put it to work.
Distro uses the plan to run your cold email, LinkedIn outreach and SEO, for you to approve.

One plan, every channel

A plan that does the work, not a PDF.

Every part of Distro reads from the same plan, so your email, LinkedIn and content all say the same thing to the same buyer.

Cold email

Campaigns are written from your buyer, their pains, your positioning and your value propositions.

LinkedIn outreach

Prospects are scored against your buyer roles, budget holders, triggers and red flags.

SEO content

The content engine plans articles from your content opportunities and keyword clusters.

Lead discovery

The searches and communities Distro watches for leads come from your plan.

Engagement keywords

Distro Copilot looks for conversations about the problems in your plan.

Refresh anytime

Regenerate after you change your site or positioning: once a month on Growth, five times on Scale.

Start free, or see the plan at work.

Free GTM strategy generatorGet a free growth report for your business by email, with your biggest gaps and where to start.Read more →GTM strategy for first-time foundersHow to pick your first buyers and channels without a marketing team.Read more →Cold emailSee how your plan turns into personalized emails sent from your own Gmail.Read more →LinkedIn outreachSee how your plan scores LinkedIn prospects and starts conversations.Read more →SEO and AI searchSee how your plan becomes articles your buyers find on Google and in AI answers.Read more →PricingGrowth and Scale plans. Start with a 3-day free trial, no card needed.Read more →

FAQ

Questions founders ask.

What is in the GTM plan?

Your primary and secondary ideal customer, buyer personas, the pains to lead with, positioning, value propositions, messaging pillars, the channels to run first with effort and impact for each, next best actions and a staged path to your first 100 customers.

How does Distro build it from my website?

Distro reads your homepage: the headline, sections and copy. It combines that with the product details and competitors you add, then writes the plan. You do not fill in a long questionnaire.

What does Distro do with the plan?

It runs the work. Cold email uses it to personalize campaigns, LinkedIn uses it to score prospects against your buyer, and the content engine uses it to plan articles. It also sets the searches and communities Distro watches for leads.

Can I update the plan when my product changes?

Yes. You can regenerate it after you change your site or positioning. Growth includes one refresh a month and Scale includes five.

How is this different from the free GTM strategy generator?

The free generator gives you a growth report by email: scores across 10 areas, your biggest gaps, the channels to start with and a first step. The plan inside Distro goes further, down to personas, messaging and daily tasks, and it drives your outreach and content.

Is this for B2C or B2B?

Distro is built for founder-led B2B companies, where one customer is worth a real conversation: B2B SaaS and AI startups, agencies, consultancies and professional-services firms.

Do I need a marketing team to use it?

No. The plan is written for founders who sell it themselves. Every channel comes with next actions, and Distro does the outreach and publishing for you to approve.