Win more B2B SaaS customers without doing all the work yourself.
Distro works out which companies and roles buy your software, starts personalized conversations by cold email and LinkedIn, and publishes the content your buyers search for on Google and AI. You approve. Distro does the work.
Example weekLedgerly · B2B SaaS
Great product. Not enough of the right conversations.
Most SaaS founders do growth in bursts: a week of cold email, a few LinkedIn posts, a blog post in March. None of it connects, and none of it keeps moving unless you do.
You know the problem you solve, but not which companies and roles to target first.
Cold email and LinkedIn happen when you have time, so pipeline is lumpy.
Blog posts get written, but not for the searches your buyers actually make.
Your list, your sequences and your blog all live in different places.
Warm replies sit in the inbox while you ship the next release.
Buyers ask ChatGPT for tools in your category, and you're not in the answer.
One plan. Outbound and inbound running from it.
- 1
Your GTM plan.
Distro reads your site and names your best buyers, the problem to lead with and the channels to run first.
- 2
Cold email.
Personalized sequences from your own Gmail. Follow-ups stop the moment someone replies.
- 3
LinkedIn outreach.
Distro watches the posts your buyers engage with, scores intent and opens the conversation.
- 4
Search and AI.
Articles for the searches your buyers make, published to your blog on a schedule.
Meet buyers where they evaluate tools.
Your accounts, your voice, your approval.
Distro runs on your own Gmail and LinkedIn, at a human pace, and nothing goes out you haven't approved unless you choose autopilot.
Email from your Google Workspace, LinkedIn in your own browser. No shared pools.
Review every email, message and article, or trust a campaign with autopilot.
Sequences end the moment a prospect replies or books.
Daily limits, sending windows and working hours on every channel.
On every email, with automatic suppression afterwards.
Pause any campaign or channel whenever you like.
Everything Distro runs for your SaaS.
Questions founders ask.
How does Distro find customers for a B2B SaaS company?
It starts with your website. Distro works out which companies and roles buy software like yours and the problem to lead with, then runs cold email from your own Gmail, LinkedIn outreach to people showing buyer intent, and SEO content for the searches your buyers make on Google and AI assistants.
Is cold email still worth it for SaaS?
Yes, when it is relevant and personal. Distro writes each email for the person reading it, sends from your own account at a human pace, stops the sequence when someone replies, and on Scale answers interested prospects with your booking link.
How do I get my first 100 SaaS customers?
Talk to the right buyers directly while you build search visibility in the background. Distro's GTM plan includes a staged path to your first 100 customers with daily tasks, and the outreach and content run from that plan.
Can Distro help us show up in ChatGPT and AI search?
Distro publishes articles that answer the questions your buyers ask, and checks whether AI search crawlers such as ChatGPT's, Claude's and Perplexity's can reach your site. No tool can guarantee being cited, but your pages will be ready for it.
Do we need a sales team to use it?
No. Distro is built for founder-led SaaS teams. It does the prospecting, writing, sending, follow-ups and publishing; you approve what goes out and take the calls.
Does it work before we have much traffic or a big list?
Yes. You can import a prospect list, and Distro also builds LinkedIn lists from people engaging with posts and competitors you watch. Search content compounds from the first article.
Find the companies ready to buy your software.
Paste your website. Distro works out who buys from you and drafts your first campaign, ready for you to approve.
3-day free trial. No card needed.