Good LinkedIn outreach starts with a short connection note that references something real, under LinkedIn's 300-character limit, with no pitch. Once they accept, ask one relevant question before mentioning what you sell. The templates below follow that pattern; replace every {placeholder} with something specific.
LinkedIn is a personal space. Messages that read like a pitch get ignored or reported; messages that continue a conversation get answered.
They engaged with a post about the problem you solve.
Hi {first name}, your comment on {author}'s post about {topic} was spot on, especially {specific point}. I work on the same problem for {company type}. Would be good to connect.They post or talk about your space.
Hi {first name}, I've been following your posts on {topic}. I spend most of my time on {related problem} with {company type}. Would love to connect and trade notes.They engaged with a competitor's post.
Hi {first name}, saw the discussion on {topic} under {company}'s post. Curious how {their company} handles {problem}. Happy to connect.Right after the connection is accepted.
Thanks for connecting, {first name}. Quick question since you mentioned {topic}: how are you handling {problem} at {company} today? Most teams I talk to are doing {common approach}, and it's usually {pain}.No reply after a few days.
{first name}, one thing that's worked for {similar companies} on {problem}: {specific tip}. Happy to share the full approach if it's useful.They replied and described the problem.
That makes sense. That's exactly the gap {your product} closes: {one-line mechanism}. {Customer} got {result}. Worth a 15-minute look? Here's a link: {booking link}A connection you haven't spoken to, with a new reason.
Hi {first name}, saw {news or post}. Congrats. If {problem} is on the list with that, happy to share what's worked for {similar companies}.They message you first.
Thanks for reaching out, {first name}. To point you in the right direction: is this mainly about {option A} or {option B}? Happy to jump on a quick call: {booking link}Yours, competitors' and target companies'.
Distro scores who engaged, high, medium or low.
Distro suggests a note based on what they engaged with.
Message on accept, follow-ups, all at a human pace.
300 characters. LinkedIn may limit or refuse notes on some accounts, especially free ones.
No. Requests with a pitch are accepted far less often. Earn the conversation first.
One or two at most, spaced a few days apart, and stop the moment they reply.
Paste your website. Distro works out who buys from you and drafts your first campaign, ready for you to approve.
3-day free trial. No card needed.