Competitor audience

How to find leads from your competitors' LinkedIn audience

Short answer

LinkedIn does not let anyone export a company's follower list, so the practical route is the people engaging with your competitors' posts. Distro watches competitors' company pages, surfaces their recent posts that match your topics, and when you pick a post to monitor it captures the people who comment and react, scored for fit and intent.

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Why followers aren't the target

A follower list is invisible and mostly passive. The people who comment on a competitor's post about a problem you also solve are visible, recent and telling you what they care about.

That makes them better leads than a follower list would be, and it's the only approach that works within what LinkedIn shows you.

How Distro watches competitors

You add competitors' company pages to a watchlist. On the schedule you choose, Distro reads their recent posts and ranks them by how relevant they are to your keywords, your ideal customer and your GTM plan.

  • Up to 10 watchlists with 25 company pages each
  • Daily, every 3 days, weekly or manual checks
  • Posts ranked high, medium or low relevance for you to review
  • Live checks are capped each day to stay at a human pace

From a competitor's post to your lead list

When a post is worth it, you approve it for monitoring. Distro then captures the people commenting, replying and reacting, scores each one, and lets you save the ones who fit.

From there it's normal Distro outreach: a connection note based on the conversation, follow-ups that stop on reply, and the same contact by email if you have it.

How it works

Competitor audience to conversations

  1. 1

    Add competitors

    Put their LinkedIn company pages on a watchlist.

  2. 2

    Review relevant posts

    Distro ranks their recent posts against your topics and buyers.

  3. 3

    Monitor the good ones

    Approve a post and Distro captures who engages with it.

  4. 4

    Reach out with context

    Save the best fits and start a sequence that stops on reply.

FAQ

Questions founders ask.

Can I export a competitor's LinkedIn followers?

No tool can do that legitimately. LinkedIn does not expose a company's follower list. Engagement on their posts is the visible alternative.

Will competitors know I'm watching?

Distro reads public posts from your own browser, like you would by visiting their page.

Are people added to campaigns automatically?

No. You review the posts and the people, and choose who to save and contact.

Let Distro run it for you.

Paste your website. Distro works out who buys from you and drafts your first campaign, ready for you to approve.

3-day free trial. No card needed.