A fractional CMO alternative that also does the work
A fractional CMO gives you strategy and leadership. Distro gives you a plan and then runs it. Here is how they compare.
Distro works out who buys from you, runs personalized cold email from your own Gmail and LinkedIn outreach from buyer intent, and publishes content for Google and AI search. You approve what goes out.
Best for: Founder-led B2B teams who want outbound and inbound running from one plan, without hiring.
A part-time senior marketer who sets strategy, hires and manages the marketing work for a few days a month.
Best for: Companies ready to build a marketing team that need senior leadership before a full-time hire.
Distro vs a fractional CMO, feature by feature.
| Distro | a fractional CMO | |
|---|---|---|
| Strategy | GTM plan built from your website | Senior strategy and leadership |
| Execution | Runs cold email, LinkedIn and SEO itself | Usually needs a team or contractors |
| Time to first outreach | Same day | After planning and hiring |
| Availability | Every day | A few days a month |
| You approve | Every email, message and article | In meetings and reviews |
| Cost | $49 or $97 a month | Part-time salary |
Where each one is stronger.
Where Distro is stronger
The plan immediately drives emails, LinkedIn conversations and articles.
Distro does the prospecting, writing and publishing a CMO would otherwise delegate.
A subscription instead of a part-time executive salary.
Where a fractional CMO is stronger
A CMO can hire, manage people and represent marketing to your board.
Pricing, brand, events and partnerships are in scope for a CMO, not for Distro.
Positioning pivots and market entry benefit from an experienced human.
Hire a fractional CMO when you're ready to build a marketing team. Before that, Distro gives you a working GTM plan and runs the outbound and search work it calls for.
Questions founders ask.
Is Distro a replacement for a CMO?
Not for leadership. Distro replaces the day-to-day execution: working out who to target, writing and sending outreach, and publishing content.
When should I hire a fractional CMO instead?
When you need someone to lead a team, own budget and make senior calls across marketing.
Can a fractional CMO use Distro?
Yes. Distro gives a CMO a running outbound and content engine without hiring for it.
Compare Distro with other options.
See what Distro would do for your business.
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