What is Page Speed?
Page speed is how quickly a web page loads and becomes usable, which affects both search rankings and the experience of every visitor. It covers how fast content appears, how soon the page responds to interaction, and how stable it is while loading.
Page speed is influenced by factors like image sizes, server response time, code efficiency, and the number of scripts a page loads. Tools such as Google PageSpeed Insights measure it and recommend specific fixes, often pointing to oversized images or render-blocking scripts.
Page speed overlaps closely with Core Web Vitals, Google's formal set of speed and stability metrics. Improving page speed usually improves those vitals too, benefiting both rankings and conversions at once.
Why it matters
Slow pages lose visitors before they convert — even a delay of a second or two measurably increases the share of people who leave. Speed directly affects how many of your hard-won visitors stick around.
Because Google uses speed as a ranking signal, a slow site can be held back in search even when its content is strong. Fixing speed is often a one-time investment that benefits every page.
How Distro helps
Distro's technical checks flag page speed problems and the fixes that matter most, turning them into clear missions so slow load times do not quietly cost you traffic and conversions. Get your free growth report to see your page speed issues.
Related terms
Core Web Vitals
Core Web Vitals are a set of Google metrics measuring page loading speed, interactivity, and visual stability that impact search rankings.
Domain Rating (DR)
Domain rating is a metric developed by Ahrefs that scores a website's backlink strength on a scale of 0 to 100, with higher scores indicating stronger authority.